Up until a few years ago, content marketing used to refer strictly to written content. However, video marketing has gained a lot of ground in the last few years, and this was owed not only to Video platforms like Youtube which can turn simple people into overnight stars, but also to the evolution of smartphones, which have given virtually anyone the possibility to produce video content. Nowadays, anyone can make videos and share them on a wide range of platforms, and this situation offers a lot of opportunities for businesses of all sizes. So, if you still haven’t included video content in your marketing campaign, here are 6 reasons why you need to do this as soon as possible.
1. Freedom of expression
Videos are a lot more expressive than any other media, because they include all other sorts of media, from images to text and audio content. This gives video creators a lot more freedom to express themselves and evoke stronger emotions in their audiences. Due to their expressivity, videos also allow people to create more complex stories in order to gain the attention of the viewers.
2. More conversions
Video marketing is not a trend which you must follow just because everyone else is doing it. The truth is that videos can actually help you make more money. Product videos have been proven to increase conversions by 80% and demo videos can increase sales by up to 70%. If you think about it, this makes a lot of sense, because a video allows you to present your products in higher details than other types of media, and this way you audiences will be more convinced that your products are what they claim to be and that they can bring them value.
3. Higher ROI
Anyone with a smartphone can make a video, but if you want to produce a quality video that will capture the attention of your audiences, you will have to invest some money in its production. The good news is that you don’t have to buy video equipment or higher videographers, because you can outsource your video production. A reputable company like VFX Studios Los Angeles can help you produce any type of video content, from a small documentary about your business, to product tutorials and much more. They can even add some stunning special effects to your videos, so that you can really impress your potential customers.
4. Videos are great for SEO
Search engines like Google are more likely to display websites on which visitors spend more time. This makes sense because if visitors spend a lot of time on a website, that means that there is quality content on that website. A visitor can easily scroll through a landing page featuring text and images, but if you add a video to your landing page, you will encourage your visitors to engage with your content and spend more time on your website.
5. Video content appeals to a large audience
First of all, videos are great for mobile users. Reading text is a little challenging on a mobile, but videos are easy to consume on the go, and they are more likely to create a deeper relationship between the businesses and consumers. Moreover, videos appeal even to the laziest buyers who don’t have the patience to read complicated product descriptions. This is particularly useful for complex products like modern gadgets or software solutions. You can even use animations to explain complex concepts in a simple and fun way.
6. Videos will bring you more exposure
Users of social networks are far more likely to share videos than written content, so by creating promotional videos, you will benefit from far more exposure than just with written content. Moreover, social networks are very video friendly, and they encourage the sharing of videos through numerous features like the Facebook and the Instagram stories. However, the trick with social networks is that you need to evoke powerful emotions to have your content shared. Funny videos are the most likely to be shared and become viral, but emotional videos can also work.